The Bleu-Blanc-Coeur campaign was built around a clear and deeply human message. Conscious nutrition does not start on the plate, It starts much earlier with how animals are fed, how food is produced and how responsibility is understood across the entire food chain.

Bleu-Blanc-Coeur is a French quality label and initiative with decades of expertise behind it. Rooted in France, the brand represents a holistic approach to agriculture and food production, linking animal welfare, responsible farming and high quality nutrition for people. Our task was to translate this complex and often invisible system into a story that felt relevant, understandable and emotionally close to a Hungarian audience. Instead of abstract claims, the campaign focused on cause and effect. Better feed for animals leads to better quality food for people. This simple truth became the backbone of the communication and allowed us to connect agriculture, health and everyday choices in a way that felt grounded and credible.

The campaign came to life through a strong PR and content ecosystem. Educational articles appeared in major lifestyle, food, agricultural and longevity focused media, reaching millions of readers across platforms such as FemCafé, Mindmegette, Agrárszektor, Growth Magazine and Longevity Magazin. Each placement approached the topic from a slightly different angle, from family nutrition to professional agriculture, reinforcing the same core message while speaking the language of each audience. Longevity Magazin played a key role in positioning Bleu-Blanc-Coeur within a long term health and prevention focused context. Through an editorial article, Instagram content and a dedicated newsletter, the brand became part of a broader conversation about quality nutrition, responsibility and future facing food systems. The total reach was 38% higher than expected with 11.210 CT.

On social media, trusted and credible voices helped translate the message into everyday language. Chefs, doctors, nutrition experts and content creators shared their own perspectives through videos, images and stories. We worked with 5 content creators and overall reached 664.229 people, 14.641 reactions and 105 comments. These contents did not aim to sell, but to explain, reflect and inspire. The diversity of platforms and formats ensured that the campaign reached audiences with very different levels of prior knowledge, from curious consumers to informed professionals. What made this campaign special was its tone: calm, educational and respectful. Instead of fear based sustainability messaging, we focused on clarity and trust. On showing that conscious nutrition is not about perfection, but about understanding connections and making better informed choices over time. Through this campaign, Bleu-Blanc-Coeur was introduced not simply as a label, but as a value system. A French born initiative with international relevance, committed to improving food quality from the very first step of the process.

For us at Agence Najoua, this project was about making complexity accessible and responsibility tangible. About building long term credibility through knowledge, not noise., and about telling a story that quietly reshapes how people think about what ends up on their table.